Emory hosted an event in Houston, Texas, designed to bring together key prospective donors around NASA’s Artemis II mission launch and the city’s rich legacy as a center of the U.S. space program. I was tasked with developing a distinctive event identity that captured the excitement of the occasion while remaining aligned with Emory’s brand standards.

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The outreach campaign included a printed invitation and a supporting email series. The response was exceptional: the event reached capacity before the final email was sent.