
For the campaign-close edition of Emory Magazine, my team in Advancement partnered closely with the magazine team to ensure the cover and feature section reflected the full scope of the 2O36 campaign. A key challenge was representing the dual identity of Emory donors, whose support advances both the university and the academic medical center.
No single image could capture that breadth of impact. Rather than relying on a traditional collage, I developed a composite concept anchored in vibrant, shield-inspired forms from Emory’s refreshed brand system. These graphic elements created structure and hierarchy, allowing curated photography from university and health care initiatives to feel intentionally integrated rather than visually crowded. Color, scale, and placement were carefully balanced to guide the eye and maintain clarity at a distance, which was essential for both print and digital presentation.
The result was a bold, cohesive composition that introduced the refreshed brand with confidence while visually unifying the campaign’s impact—a defining cover for a defining moment.
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External obstacles required me to complete the concept and layout of the cover and interior spreads in three days. I was able to bring two cover concepts to my team's leadership for review in a single day. Upfront creative alignment between Advancement and the Emory Magazine team established early on enabled me to execute a fast, confident finish that met brand, storytelling, and production needs.