Project - Emory Giving Week

Emory Giving Week Sticker Mailer

2O36 Giving Week is an online-only annual giving campaign focused on motivating a large, varied audience to make small-sum donations to Emory University. For the 2023 campaign, I designed five exclusive stickers that donors could earn based on the day or days they gave.

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To make the stickers feel collectible and desirable, I drew on nostalgia, recognizable campus icons and phrases, and distinct graphic and illustration styles. The team built a promotional strategy around one-day-only messaging, using the stickers as visual hooks to create urgency and encourage participation throughout the campaign.

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Winner of a CASE Best of District III Award.

[background image] image of professional workspace setting (for a hr tech)

[interface] screenshot of the software interface (for a productivity tools business)

image of restaurant location from the street (for a mexican restaurant)

[digital project] image of a mobile device with a social media ad (for a graphic design studio)

Goals and Results

In 2022, 2O36 Giving Week earned $170,534 and engaged 1,344 donors. Our goal for 2023 was to increase dollars raised by 17% to $200,000 and increase the number of donors by 12% to 1,500 total donors.

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Our 2023 campaign brought in $196,776 and engaged 2,366 donors. While we ended just shy of our goal for dollars raised, we still improved on last year’s results by over $27,000. We far exceeded our goal for donor participation. We believe the increase in donors can be attributed to more people willing to make a small donation in order to get a sticker.

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My Role

Created concepts and produced unique artwork for five stickers.
Worked with print vendor to determine production specs for the carrier thank-you card.
Collaborated with writers and marketing strategist to execute a cohesive communication strategy.

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