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PRINT DESIGN
EVENT IDENTITY

Easterseals Tribute Dinner

The Tribute Dinner is an annual fundraising event benefiting Easterseals, a national nonprofit serving individuals with disabilities. Each year, the event honors someone who has made a meaningful impact in the community. The 2016 honoree was Sue Yoder Portscheller, whose work has helped improve quality of life and educational opportunities for children throughout Peoria.

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Easterseals needed an event identity, invitation, and program that honored Sue’s contributions while also introducing the organization’s new logo and national brand. The event also marked the launch of a major hospital project, adding another important message to the evening. My challenge was to create an identity that brought these three priorities together—celebrating Sue, reinforcing the refreshed Easterseals brand, and supporting the hospital announcement—while keeping the spotlight clearly on the honoree.

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[background image] image of professional workspace setting (for a hr tech)
[interface] screenshot of the software interface (for a productivity tools business)
image of restaurant location from the street (for a mexican restaurant)
[digital project] image of a mobile device with a social media ad (for a graphic design studio)

The Solution

I came up with a concepts that creatively tied Easterseal's new brand and hospital project in with Sue's life and accomplishments. I took advantage of Easterseal's bright new color scheme, fonts, and logos. Instead of having content that focused on the organization's new look, I wanted the materials I created to embody it. The headline "taking on the future together" played off of Easterseals' new tagline "taking on disability together." I used a large "&" to visually represent the idea of togetherness and connection. Kids' drawings used playfully throughout represented both Sue and Easterseals' passion for making the lives of kids better. In the final program, I was able to use some drawings done by some of the children that Eaterseals helps.

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My Role

  • Worked closely with a copywriter to come up with the concept for the event materials
  • Shaped the look of the visuals, sourcing and manipulating photos from the Easterseals database and from the tribute's family
  • Worked directly with the printer to select paper stocks, sizes, and finishes
  • Worked with an event planner to choose decor for the night of the event that complemented my art direction
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